APA (7th ed.) Citation

Trout Jack. (1996). The new positioning: The latest on the world's #1 business strategy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Trout Jack. The New Positioning: The Latest on the World's #1 Business Strategy. McGraw-Hill, 1996.

MLA (8th ed.) Citation

Trout Jack. The New Positioning: The Latest on the World's #1 Business Strategy. McGraw-Hill, 1996.

Warning: These citations may not always be 100% accurate.