APA (7th ed.) Citation

Davidson Hugh. (1987). Offensive marketing or how to make your competitors followers. Penguin.

Chicago Style (17th ed.) Citation

Davidson Hugh. Offensive Marketing or How to Make Your Competitors Followers. Penguin, 1987.

MLA (8th ed.) Citation

Davidson Hugh. Offensive Marketing or How to Make Your Competitors Followers. Penguin, 1987.

Warning: These citations may not always be 100% accurate.