APA (7th ed.) Citation

Moriarty Sandra E. (1991). Creative advertising: Theory and practice (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Moriarty Sandra E. Creative Advertising: Theory and Practice. 2nd ed. Prentice Hall, 1991.

MLA (8th ed.) Citation

Moriarty Sandra E. Creative Advertising: Theory and Practice. 2nd ed. Prentice Hall, 1991.

Warning: These citations may not always be 100% accurate.