Marketing
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Houghton Mifflin
|
| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/5676 | ||
| 005 | 20221209132033.0 | ||
| 010 | |a 0-395-62147-X | ||
| 035 | |l 10005435 | ||
| 100 | |a 19990123d1994 y0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing |f Steven J. Skinner | |
| 205 | |a 2nd ed. | ||
| 210 | |a Boston |c Houghton Mifflin |d c1994 | ||
| 215 | |a xxxiii,749 p. |d 26 cm. | ||
| 300 | |a Includes index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Strategic planning | |
| 606 | 0 | |a Consumer behavior | |
| 606 | 0 | |a Product management | |
| 606 | 0 | |a Advertising | |
| 606 | 0 | |a Μάρκετινγκ |x Σχεδιασμός | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
| 606 | 0 | |a Μάρκετινγκ |x Ηθικές απόψεις | |
| 606 | 0 | |a Καταναλωτική συμπεριφορά | |
| 606 | 0 | |a Παραγωγή |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Μάρκετινγκ | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Skinner |b Steven J. | |
| 709 | |a Houghton Mifflin | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 19990204 |h 658.8 SKI |p 000017787 |q 000017787 |t BK |y 0 |z 2 | ||
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| 852 | |a INST |b LIBRARY |e 20221209 |h 658.8 SKI |p 000045444 |q 000045444 |t BK |y 0 |z 3 | ||
| 901 | |a PART-IV Φ.21 | ||
| 909 | |b 013758 | ||
| 909 | |b 013759 (c.2) | ||
| 909 | |b 044630 (c.3) | ||
| 970 | |a ΠΑΠΑΔΟΠΟΥΛΟΥ |b ΚΙΚΗ |z KIKH-1999-01 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545243157889024 |
|---|---|
| author | Skinner Steven J. |
| author_facet | Skinner Steven J. |
| author_role | |
| author_sort | Skinner Steven J. |
| author_variant | s s j ssj |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
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|
| id | lib2_1/5676 |
| illustrated | Not Illustrated |
| institution | University of West Attica |
| isbn | 0-395-62147-X |
| language | English |
| physical | xxxiii,749 p. 26 cm. |
| publishDate | 1994 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | 19990123d1994 y0grey0105 ba eng Marketing Steven J. Skinner 2nd ed. Boston Houghton Mifflin c1994 xxxiii,749 p. 26 cm. Includes index Marketing Strategic planning Consumer behavior Product management Advertising Μάρκετινγκ Σχεδιασμός Στρατηγικός σχεδιασμός Μάρκετινγκ Ηθικές απόψεις Καταναλωτική συμπεριφορά Παραγωγή Διοίκηση και οργάνωση Διαφήμιση Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ 658.8 Skinner Steven J. Houghton Mifflin GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 19990204 658.8 SKI 000017787 000017787 BK 0 2 INST LIBRARY 19990204 658.8 SKI 000017788 000017788 BK 23 1 INST LIBRARY 20221209 658.8 SKI 000045444 000045444 BK 0 3 |
| spellingShingle | Skinner Steven J. Marketing Marketing Strategic planning Consumer behavior Product management Advertising Μάρκετινγκ Σχεδιασμός Στρατηγικός σχεδιασμός Μάρκετινγκ Ηθικές απόψεις Καταναλωτική συμπεριφορά Παραγωγή Διοίκηση και οργάνωση Διαφήμιση Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing |
| title_auth | Marketing |
| title_full | Marketing Steven J. Skinner |
| title_fullStr | Marketing Steven J. Skinner |
| title_full_unstemmed | Marketing Steven J. Skinner |
| title_short | Marketing |
| topic | Marketing Strategic planning Consumer behavior Product management Advertising Μάρκετινγκ Σχεδιασμός Στρατηγικός σχεδιασμός Μάρκετινγκ Ηθικές απόψεις Καταναλωτική συμπεριφορά Παραγωγή Διοίκηση και οργάνωση Διαφήμιση Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Strategic planning Consumer behavior Product management Advertising Μάρκετινγκ Σχεδιασμός Στρατηγικός σχεδιασμός Μάρκετινγκ Ηθικές απόψεις Καταναλωτική συμπεριφορά Παραγωγή Διοίκηση και οργάνωση Διαφήμιση Μάρκετινγκ |