Marketing concepts and strategies
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Houghton Mifflin
|
| Έκδοση: | 10th ed. |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/5349 | ||
| 005 | 20220608121413.0 | ||
| 010 | |a 0-395-85473-3 | ||
| 035 | |l 10005269 | ||
| 100 | |a 19990123d1997 y0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing |e concepts and strategies |f William M. Pride, O.C. Ferrell | |
| 205 | |a 10th ed. | ||
| 210 | |a Boston |c Houghton Mifflin |d c1997 | ||
| 215 | |a xxxii, 666 p. |c ill. |d 26 cm. | ||
| 320 | |a Includes bibliographical references and indexes | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ |x Σχεδιασμός | |
| 606 | 0 | |a Μάρκετινγκ |x Λήψη αποφάσεων | |
| 676 | |a 658.8 | ||
| 700 | 1 | |a Pride |b William M. |f 1942- | |
| 701 | 1 | |a Ferrell |b O. C. | |
| 709 | |a Houghton Mifflin | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20000614 |h 658.8 PRI |p 000011546 |q 000011546 |t BK |y 0 |z 3 | ||
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| 901 | |a PART-IV 22 Φ. | ||
| 909 | |b 013730 | ||
| 909 | |b 013731 (c.2) | ||
| 909 | |b 021063 (c.3) | ||
| 970 | |a ΜΙΧΑΗΛΙΔΟΥ |b ΑΝΝΑ |z ΑΝΝΑ-1999-01 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545243007942658 |
|---|---|
| author | Pride William M. 1942- Ferrell O. C. |
| author_facet | Pride William M. 1942- Ferrell O. C. |
| author_role | |
| author_sort | Pride William M. 1942- |
| author_variant | p w m pwm f o c foc |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 10th ed. |
| format | Book |
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|
| id | lib2_1/5349 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-395-85473-3 |
| language | English |
| physical | xxxii, 666 p. ill. 26 cm. |
| publishDate | 1997 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | 19990123d1997 y0grey0105 ba eng Marketing concepts and strategies William M. Pride, O.C. Ferrell 10th ed. Boston Houghton Mifflin c1997 xxxii, 666 p. ill. 26 cm. Includes bibliographical references and indexes Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων 658.8 Pride William M. 1942- Ferrell O. C. Houghton Mifflin GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20000614 658.8 PRI 000011546 000011546 BK 0 3 INST LIBRARY 19990204 658.8 PRI 000017757 000017757 BK 0 2 INST LIBRARY 19990204 658.8 PRI 000017760 000017760 BK 23 1 |
| spellingShingle | Pride William M. 1942- Ferrell O. C. Marketing concepts and strategies Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων |
| title | Marketing concepts and strategies |
| title_auth | Marketing concepts and strategies |
| title_full | Marketing concepts and strategies William M. Pride, O.C. Ferrell |
| title_fullStr | Marketing concepts and strategies William M. Pride, O.C. Ferrell |
| title_full_unstemmed | Marketing concepts and strategies William M. Pride, O.C. Ferrell |
| title_short | Marketing |
| title_sub | concepts and strategies |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων |