Pride William M. & Ferrell O. C. (1997). Marketing: Concepts and strategies (10th ed.). Houghton Mifflin.
Chicago Style (17th ed.) CitationPride William M. and Ferrell O. C. Marketing: Concepts and Strategies. 10th ed. Houghton Mifflin, 1997.
MLA (8th ed.) CitationPride William M. and Ferrell O. C. Marketing: Concepts and Strategies. 10th ed. Houghton Mifflin, 1997.
Warning: These citations may not always be 100% accurate.