Principles of marketing

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Kotler Philip, Armstrong Gary
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Prentice Hall
Έκδοση:7th ed.

MARC

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200 1 |a Principles of marketing  |f Philip Kotler, Gary Armstrong 
205 |a 7th ed. 
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215 |a various pagings  |c ill.  |d 28 cm. 
300 |a Includes index 
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701 1 |a Armstrong  |b Gary 
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Εγγραφή στο Ευρετήριο Αναζήτησης

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author Kotler Philip
Armstrong Gary
author_facet Kotler Philip
Armstrong Gary
author_role

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a g ag
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edition 7th ed.
format Book
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id lib2_1/4968
illustrated Illustrated
institution University of West Attica
isbn 0-13-228685-8
language English
physical various pagings ill. 28 cm.
publishDate 1996
publisher Prentice Hall
record_format marc
spelling 19990123d1996 0grey0105 ba
eng
Principles of marketing Philip Kotler, Gary Armstrong
7th ed.
Englewood Cliffs, N.J. Prentice Hall c1996
various pagings ill. 28 cm.
Includes index
Μάρκετινγκ
Έρευνα αγοράς
658.8
Kotler Philip
Armstrong Gary
Prentice Hall
GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2
INST LIBRARY 19990217 658.8 KOT 000017709 000017709 BK 23 1
INST LIBRARY 19990217 658.8 KOT 000017710 000017710 BK 0 2
spellingShingle Kotler Philip
Armstrong Gary
Principles of marketing
Μάρκετινγκ
Έρευνα αγοράς
title Principles of marketing
title_auth Principles of marketing
title_full Principles of marketing Philip Kotler, Gary Armstrong
title_fullStr Principles of marketing Philip Kotler, Gary Armstrong
title_full_unstemmed Principles of marketing Philip Kotler, Gary Armstrong
title_short Principles of marketing
topic Μάρκετινγκ
Έρευνα αγοράς
topic_facet Μάρκετινγκ
Έρευνα αγοράς