APA (7th ed.) Citation

Kotler Philip & Armstrong Gary. (1996). Principles of marketing (7th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler Philip and Armstrong Gary. Principles of Marketing. 7th ed. Prentice Hall, 1996.

MLA (8th ed.) Citation

Kotler Philip and Armstrong Gary. Principles of Marketing. 7th ed. Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.