Strategic marketing management cases
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
| Έκδοση: | 5th ed. |
| Σειρά: | The Irwin Series in Marketing |
MARC
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| 010 | |a 0-256-13689-0 | ||
| 035 | |l 10005063 | ||
| 100 | |a 19990123d1996 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Strategic marketing management cases |f David W. Cravens, Charles W. Lamb, Victoria L. Crittenden | |
| 205 | |a 5th ed. | ||
| 210 | |a Chicago |c Irwin |d c1996 | ||
| 215 | |a xvi, 714 p. |d 24 cm. | ||
| 225 | 2 | |a The Irwin Series in Marketing | |
| 300 | |a Includes index | ||
| 410 | 1 | |t The Irwin Series in Marketing | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ |x Σχεδιασμός | |
| 676 | |a 658.802 | ||
| 700 | 1 | |a Cravens |b David W. | |
| 701 | 1 | |a Lamb |b Charles W. | |
| 701 | 1 | |a Crittenden |b Victoria L. | |
| 709 | |a Irwin | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 19990217 |h 658.802 CRA |p 000017711 |q 000017711 |t BK |y 23 |z 1 | ||
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| 901 | |a PART-IV Φ.25 | ||
| 909 | |b 013805 | ||
| 909 | |b 013806 (c.2) | ||
| 970 | |a ΚΟΥΤΡΑΣ |b ΓΙΩΡΓΟΣ |z 1999-01 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545242570686465 |
|---|---|
| author | Cravens David W. Lamb Charles W. Crittenden Victoria L. |
| author_facet | Cravens David W. Lamb Charles W. Crittenden Victoria L. |
| author_role | |
| author_sort | Cravens David W. |
| author_variant | c d w cdw l c w lcw c v l cvl |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.802 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 |
| edition | 5th ed. |
| format | Book |
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|
| id | lib2_1/4946 |
| illustrated | Not Illustrated |
| institution | University of West Attica |
| isbn | 0-256-13689-0 |
| language | English |
| physical | xvi, 714 p. 24 cm. |
| publishDate | 1996 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin Series in Marketing |
| spelling | 19990123d1996 0grey0105 ba eng Strategic marketing management cases David W. Cravens, Charles W. Lamb, Victoria L. Crittenden 5th ed. Chicago Irwin c1996 xvi, 714 p. 24 cm. The Irwin Series in Marketing Includes index Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός 658.802 Cravens David W. Lamb Charles W. Crittenden Victoria L. Irwin GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 19990217 658.802 CRA 000017711 000017711 BK 23 1 INST LIBRARY 19990217 658.802 CRA 000017714 000017714 BK 0 2 |
| spellingShingle | Cravens David W. Lamb Charles W. Crittenden Victoria L. Strategic marketing management cases Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός |
| title | Strategic marketing management cases |
| title_auth | Strategic marketing management cases |
| title_full | Strategic marketing management cases David W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| title_fullStr | Strategic marketing management cases David W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| title_full_unstemmed | Strategic marketing management cases David W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| title_short | Strategic marketing management cases |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός |