Strategic marketing management cases
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Irwin
|
| Edition: | 5th ed. |
| Series: | The Irwin Series in Marketing |
| Physical Description: | xvi, 714 p. 24 cm. |
|---|---|
| ISBN: | 0-256-13689-0 |
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Irwin
|
| Edition: | 5th ed. |
| Series: | The Irwin Series in Marketing |
| Physical Description: | xvi, 714 p. 24 cm. |
|---|---|
| ISBN: | 0-256-13689-0 |