APA (7th ed.) Citation

Cravens David W., Lamb Charles W., & Crittenden Victoria L. (1996). Strategic marketing management cases (5th ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens David W., Lamb Charles W., and Crittenden Victoria L. Strategic Marketing Management Cases. 5th ed. Irwin, 1996.

MLA (8th ed.) Citation

Cravens David W., et al. Strategic Marketing Management Cases. 5th ed. Irwin, 1996.