APA (7th ed.) Citation

Sudharshan Devanathan. (1995). Marketing strategy: Relationships, offerings, timing & resource allocation. Prentice Hall.

Chicago Style (17th ed.) Citation

Sudharshan Devanathan. Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation. Prentice Hall, 1995.

MLA (8th ed.) Citation

Sudharshan Devanathan. Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation. Prentice Hall, 1995.

Warning: These citations may not always be 100% accurate.