APA (7th ed.) Citation

Urban Glen L. & Star Steven H. (1991). Advanced marketing strategy: Phenomena, analysis and decisions. Prentice Hall.

Chicago Style (17th ed.) Citation

Urban Glen L. and Star Steven H. Advanced Marketing Strategy: Phenomena, Analysis and Decisions. Prentice Hall, 1991.

MLA (8th ed.) Citation

Urban Glen L. and Star Steven H. Advanced Marketing Strategy: Phenomena, Analysis and Decisions. Prentice Hall, 1991.

Warning: These citations may not always be 100% accurate.