How to plan advertising
| Μορφή: | Βιβλίο |
|---|---|
| Γλώσσα: | English |
| Έκδοση: |
Cassell
|
| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/4646 | ||
| 010 | |a 0-304-701432-2 | ||
| 035 | |l 10004909 | ||
| 100 | |a 19981201d1997 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a How to plan advertising |g edited by Alan Cooper | |
| 205 | |a 2nd ed. | ||
| 210 | |a London |c Cassell |d c1997 | ||
| 215 | |a xvii, 201 p. |c fig. |d 25 cm. | ||
| 320 | |a Bibliography: p.189-193 | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
| 676 | |a 659.1 | ||
| 702 | 1 | |a Cooper |b Alan |4 070 | |
| 709 | |a Cassell | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 19990209 |h 659.1 HOW |p 000008409 |q 000008409 |t BK |y 23 |z 1 | ||
| 909 | |b 011825 | ||
| 970 | |a ΚΟΥΡΚΟΥΤΑ |b ΖΑΦΕΙΡΙΑ |z 1998-12 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545242489946114 |
|---|---|
| author_sort | Cooper Alan |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
| fullrecord | {"leader":"00859cam a2200265 i 4500","fields":[{"001":"1/4646"},{"010":{"subfields":[{"a":"0-304-701432-2"}],"ind1":" ","ind2":" "}},{"035":{"subfields":[{"l":"10004909"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"19981201d1997 0grey0105 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":"0","ind2":" "}},{"200":{"subfields":[{"a":"How to plan advertising"},{"g":"edited by Alan Cooper"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"2nd ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"London"},{"c":"Cassell"},{"d":"c1997"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xvii, 201 p."},{"c":"fig."},{"d":"25 cm."}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Bibliography: p.189-193"}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes index"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"\u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2"}],"ind1":"0","ind2":" "}},{"676":{"subfields":[{"a":"659.1"}],"ind1":" ","ind2":" "}},{"702":{"subfields":[{"a":"Cooper"},{"b":"Alan"},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Cassell"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. - \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"g":"AACR2"}],"ind1":" ","ind2":"0"}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"19990209"},{"h":"659.1 HOW"},{"p":"000008409"},{"q":"000008409"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"011825"}],"ind1":" ","ind2":" "}},{"970":{"subfields":[{"a":"\u039a\u039f\u03a5\u03a1\u039a\u039f\u03a5\u03a4\u0391"},{"b":"\u0396\u0391\u03a6\u0395\u0399\u03a1\u0399\u0391"},{"z":"1998-12"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/4646 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-304-701432-2 |
| language | English |
| physical | xvii, 201 p. fig. 25 cm. |
| publishDate | 1997 |
| publisher | Cassell |
| record_format | marc |
| spelling | 19981201d1997 0grey0105 ba eng How to plan advertising edited by Alan Cooper 2nd ed. London Cassell c1997 xvii, 201 p. fig. 25 cm. Bibliography: p.189-193 Includes index Διαφήμιση Στρατηγικός σχεδιασμός 659.1 Cooper Alan 070 Cassell GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 19990209 659.1 HOW 000008409 000008409 BK 23 1 |
| spellingShingle | How to plan advertising Διαφήμιση Στρατηγικός σχεδιασμός |
| title | How to plan advertising |
| title_auth | How to plan advertising |
| title_full | How to plan advertising edited by Alan Cooper |
| title_fullStr | How to plan advertising edited by Alan Cooper |
| title_full_unstemmed | How to plan advertising edited by Alan Cooper |
| title_short | How to plan advertising |
| topic | Διαφήμιση Στρατηγικός σχεδιασμός |
| topic_facet | Διαφήμιση Στρατηγικός σχεδιασμός |