Advertising communications & promotion management
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
McGraw-Hill
Irwin |
| Έκδοση: | 2nd ed. |
| Σειρά: | McGraw-Hill Series in Marketing |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/4600 | ||
| 010 | |a 0-07-053943-X | ||
| 035 | |l 10004886 | ||
| 100 | |a 19981201d1997 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Advertising communications & promotion management |f John R. Rossiter, Larry Percy | |
| 205 | |a 2nd ed. | ||
| 210 | |a Boston |c Irwin |c McGraw-Hill |d c.1997 | ||
| 215 | |a xvi, 640 p. |c fig., tabl. |d 26 cm. | ||
| 225 | 2 | |a McGraw-Hill Series in Marketing | |
| 320 | |a Includes index | ||
| 410 | 1 | |t McGraw-Hill Series in Marketing | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Επικοινωνία στο μάρκετινγκ | |
| 606 | 0 | |a Πώληση |x Προώθηση | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
| 676 | |a 659.1 | ||
| 700 | 1 | |a Rossiter |b John R. | |
| 701 | 1 | |a Percy |b Larry | |
| 709 | |a McGraw-Hill | ||
| 709 | |a Irwin | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 19990208 |h 659.1 ROS |p 000007642 |q 000007642 |t BK |y 23 |z 1 | ||
| 909 | |b 011963 | ||
| 970 | |a ΚΟΥΡΚΟΥΤΑ |b ΖΑΦΕΙΡΙΑ |z 1998-12 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545242393477120 |
|---|---|
| author | Rossiter John R. Percy Larry |
| author_facet | Rossiter John R. Percy Larry |
| author_role | |
| author_sort | Rossiter John R. |
| author_variant | r j r rjr p l pl |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
| fullrecord | {"leader":"01136nam a2200325 i 4500","fields":[{"001":"1/4600"},{"010":{"subfields":[{"a":"0-07-053943-X"}],"ind1":" ","ind2":" "}},{"035":{"subfields":[{"l":"10004886"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"19981201d1997 0grey0105 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":"0","ind2":" "}},{"200":{"subfields":[{"a":"Advertising communications & promotion management"},{"f":"John R. Rossiter, Larry Percy"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"2nd ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"Boston"},{"c":"Irwin"},{"c":"McGraw-Hill"},{"d":"c.1997"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xvi, 640 p."},{"c":"fig., tabl."},{"d":"26 cm."}],"ind1":" ","ind2":" "}},{"225":{"subfields":[{"a":"McGraw-Hill Series in Marketing"}],"ind1":"2","ind2":" "}},{"320":{"subfields":[{"a":"Includes index"}],"ind1":" ","ind2":" "}},{"410":{"subfields":[{"t":"McGraw-Hill Series in Marketing"}],"ind1":" ","ind2":"1"}},{"606":{"subfields":[{"a":"\u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u03a0\u03ce\u03bb\u03b7\u03c3\u03b7 "},{"x":"\u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2"}],"ind1":"0","ind2":" "}},{"676":{"subfields":[{"a":"659.1"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Rossiter"},{"b":"John R."}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Percy"},{"b":"Larry"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"McGraw-Hill"}],"ind1":" ","ind2":" "}},{"709":{"subfields":[{"a":"Irwin"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. - \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"g":"AACR2"}],"ind1":" ","ind2":"0"}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"19990208"},{"h":"659.1 ROS"},{"p":"000007642"},{"q":"000007642"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"011963"}],"ind1":" ","ind2":" "}},{"970":{"subfields":[{"a":"\u039a\u039f\u03a5\u03a1\u039a\u039f\u03a5\u03a4\u0391"},{"b":"\u0396\u0391\u03a6\u0395\u0399\u03a1\u0399\u0391"},{"z":"1998-12"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/4600 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-07-053943-X |
| language | English |
| physical | xvi, 640 p. fig., tabl. 26 cm. |
| publishDate | 1997 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| series2 | McGraw-Hill Series in Marketing |
| spelling | 19981201d1997 0grey0105 ba eng Advertising communications & promotion management John R. Rossiter, Larry Percy 2nd ed. Boston Irwin McGraw-Hill c.1997 xvi, 640 p. fig., tabl. 26 cm. McGraw-Hill Series in Marketing Includes index Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Στρατηγικός σχεδιασμός 659.1 Rossiter John R. Percy Larry McGraw-Hill Irwin GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 19990208 659.1 ROS 000007642 000007642 BK 23 1 |
| spellingShingle | Rossiter John R. Percy Larry Advertising communications & promotion management Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Στρατηγικός σχεδιασμός |
| title | Advertising communications & promotion management |
| title_auth | Advertising communications & promotion management |
| title_full | Advertising communications & promotion management John R. Rossiter, Larry Percy |
| title_fullStr | Advertising communications & promotion management John R. Rossiter, Larry Percy |
| title_full_unstemmed | Advertising communications & promotion management John R. Rossiter, Larry Percy |
| title_short | Advertising communications & promotion management |
| topic | Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Στρατηγικός σχεδιασμός |
| topic_facet | Διαφήμιση Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση Στρατηγικός σχεδιασμός |