Advertising communications & promotion management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
Irwin |
| Edition: | 2nd ed. |
| Series: | McGraw-Hill Series in Marketing |
| Physical Description: | xvi, 640 p. fig., tabl. 26 cm. |
|---|---|
| ISBN: | 0-07-053943-X |