Rossiter John R. & Percy Larry. (1997). Advertising communications & promotion management (2nd ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationRossiter John R. and Percy Larry. Advertising Communications & Promotion Management. 2nd ed. McGraw-Hill, 1997.
MLA (8th ed.) CitationRossiter John R. and Percy Larry. Advertising Communications & Promotion Management. 2nd ed. McGraw-Hill, 1997.
Warning: These citations may not always be 100% accurate.