Strategy in advertising matching media and messages to markets and motivations
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
NTC Business Books
|
| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000nam a22000001 4500 | ||
|---|---|---|---|
| 001 | 1/313 | ||
| 010 | |a 0844230944 | ||
| 035 | |l 10016059 | ||
| 100 | |a 20161103d1986 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Strategy in advertising |e matching media and messages to markets and motivations |f Leo Bogart | |
| 205 | |a 2nd ed. | ||
| 210 | |a Lincolnwood, IL |c NTC Business Books |d 1986 | ||
| 215 | |a xiii, 406 p. |d 24 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Διαφήμιση | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.1 | ||
| 700 | 1 | |a Bogart |b Leo |4 070 | |
| 709 | |a NTC Business Books | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20161103 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20161103 |h 659.1 BOG |p 000037470 |q 000037470 |t BK |y 23 |z 1 | ||
| 909 | |b 036788 | ||
| 960 | |a ΝΟΕΜΒΡΙΟΣ 2016 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545241499041793 |
|---|---|
| author | Bogart Leo |
| author_facet | Bogart Leo |
| author_role | 070 |
| author_sort | Bogart Leo |
| author_variant | b l bl |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
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|
| id | lib2_1/313 |
| illustrated | Not Illustrated |
| institution | University of West Attica |
| isbn | 0844230944 |
| language | English |
| physical | xiii, 406 p. 24 cm. |
| publishDate | 1986 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | 20161103d1986 y0grey010503 ba eng Strategy in advertising matching media and messages to markets and motivations Leo Bogart 2nd ed. Lincolnwood, IL NTC Business Books 1986 xiii, 406 p. 24 cm. Includes bibliographical references and index Διαφήμιση ΔΙΑΦΗΜΙΣΗ 659.1 Bogart Leo 070 NTC Business Books GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 20161103 AACR2 INST LIBRARY 20161103 659.1 BOG 000037470 000037470 BK 23 1 |
| spellingShingle | Bogart Leo Strategy in advertising matching media and messages to markets and motivations Διαφήμιση ΔΙΑΦΗΜΙΣΗ |
| title | Strategy in advertising matching media and messages to markets and motivations |
| title_auth | Strategy in advertising matching media and messages to markets and motivations |
| title_full | Strategy in advertising matching media and messages to markets and motivations Leo Bogart |
| title_fullStr | Strategy in advertising matching media and messages to markets and motivations Leo Bogart |
| title_full_unstemmed | Strategy in advertising matching media and messages to markets and motivations Leo Bogart |
| title_short | Strategy in advertising |
| title_sub | matching media and messages to markets and motivations |
| topic | Διαφήμιση ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Διαφήμιση |