Bogart Leo. (1986). Strategy in advertising: Matching media and messages to markets and motivations (2nd ed.). NTC Business Books.
Παραπομπή σε μορφή Chicago (17η εκδ.)Bogart Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2nd ed. NTC Business Books, 1986.
Παραπομπή σε μορφή MLA (8th εκδ.)Bogart Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2nd ed. NTC Business Books, 1986.
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