APA (7th ed.) Citation

Bogart Leo. (1986). Strategy in advertising: Matching media and messages to markets and motivations (2nd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Bogart Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2nd ed. NTC Business Books, 1986.

MLA (8th ed.) Citation

Bogart Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2nd ed. NTC Business Books, 1986.

Warning: These citations may not always be 100% accurate.