The marketing imagination
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Free Press
Macmillan |
MARC
| LEADER | 00000nam a22000001 4500 | ||
|---|---|---|---|
| 001 | 1/310 | ||
| 010 | |a 0-02-919090-8 | ||
| 035 | |l 10016058 | ||
| 100 | |a 20161101d1986 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a The marketing imagination |f Theodore Levitt | |
| 210 | |a New York |c Free Press |a London |c Macmillan |d 1986 | ||
| 215 | |a xxv, 238 p. |c fig. |d 24 cm. | ||
| 300 | |a New, expanded edition | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Μάρκετινγκ | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Levitt |b Theodore |f 1925-2006 |4 070 | |
| 709 | |a Free Press | ||
| 709 | |a Macmillan | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20161101 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20161101 |h 658.8 LEV |p 000037468 |q 000037468 |t BK |y 23 |z 1 | ||
| 909 | |b 036789 | ||
| 960 | |a ΝΟΕΜΒΡΙΟΣ 2016 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545241429835777 |
|---|---|
| author | Levitt Theodore 1925-2006 |
| author_facet | Levitt Theodore 1925-2006 |
| author_role | 070 |
| author_sort | Levitt Theodore 1925-2006 |
| author_variant | l t lt |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
| fullrecord | {"leader":"00860nam a22002651 4500","fields":[{"001":"1/310"},{"010":{"subfields":[{"a":"0-02-919090-8"}],"ind1":" ","ind2":" "}},{"035":{"subfields":[{"l":"10016058"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20161101d1986 y0grey010503 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":"0","ind2":" "}},{"200":{"subfields":[{"a":"The marketing imagination"},{"f":"Theodore Levitt"}],"ind1":"1","ind2":" "}},{"210":{"subfields":[{"a":"New York"},{"c":"Free Press"},{"a":"London"},{"c":"Macmillan"},{"d":"1986"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xxv, 238 p."},{"c":"fig."},{"d":"24 cm."}],"ind1":" ","ind2":" "}},{"300":{"subfields":[{"a":"New, expanded edition"}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes index"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a"}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.8"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Levitt"},{"b":"Theodore"},{"f":"1925-2006"},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Free Press"}],"ind1":" ","ind2":" "}},{"709":{"subfields":[{"a":"Macmillan"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. - \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"c":"20161101"},{"g":"AACR2"}],"ind1":" ","ind2":"0"}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20161101"},{"h":"658.8 LEV"},{"p":"000037468"},{"q":"000037468"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"036789"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u039d\u039f\u0395\u039c\u0392\u03a1\u0399\u039f\u03a3 2016"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/310 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-02-919090-8 |
| language | English |
| physical | xxv, 238 p. fig. 24 cm. |
| publishDate | 1986 |
| publisher | Free Press Macmillan |
| record_format | marc |
| spelling | 20161101d1986 y0grey010503 ba eng The marketing imagination Theodore Levitt New York Free Press London Macmillan 1986 xxv, 238 p. fig. 24 cm. New, expanded edition Includes index Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ 658.8 Levitt Theodore 1925-2006 070 Free Press Macmillan GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 20161101 AACR2 INST LIBRARY 20161101 658.8 LEV 000037468 000037468 BK 23 1 |
| spellingShingle | Levitt Theodore 1925-2006 The marketing imagination Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| title | The marketing imagination |
| title_auth | The marketing imagination |
| title_full | The marketing imagination Theodore Levitt |
| title_fullStr | The marketing imagination Theodore Levitt |
| title_full_unstemmed | The marketing imagination Theodore Levitt |
| title_short | The marketing imagination |
| topic | Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ |