Marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Edition: | 6th ed. |
| Series: | The Irwin/McGraw-Hill Series in Marketing |
| Physical Description: | xxxii, 736 p. fig., ill., tabl. 29 cm. 1 CD |
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| ISBN: | 0-07-116830-3 |