Το επικοινωνιακό marketing

Παρόμοια τεκμήρια

• Marketing communications
  ανά: Blythe Jim
  Έκδοση: (2000)
• MaxiMarketing the new direction in advertising, promotion, and marketing strategy
  ανά: Rapp Stan, κ.ά.
  Έκδοση: (1987)
• Promotional strategy Managing the marketing communications process
  ανά: Engel James F., κ.ά.
  Έκδοση: (1994)
• Advertising and promotion an integrated marketing communications perspective
  ανά: Belch George E. 1951-, κ.ά.
  Έκδοση: (1998)
• Advertising, promotion, and supplemental aspects of integrated marketing communications
  ανά: Shimp Terence A.
  Έκδοση: (1997)