Global marketing Foreign entry, local marketing & global management
Κύριος συγγραφέας: | |
---|---|
Μορφή: | Βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Irwin/McGraw-Hill
|
Έκδοση: | 2nd ed. |
Σειρά: | The Irwin/McGraw-Hill Series in Marketing |
MARC
LEADER | 00000cam a2200000 i 4500 | ||
---|---|---|---|
001 | 1/2292 | ||
010 | |a 0-07-365863-4 | ||
035 | |l 10010229 | ||
100 | |a 20000925d2000 0grey0105 ba | ||
101 | 0 | |a eng | |
200 | 1 | |a Global marketing |e Foreign entry, local marketing & global management |f Johny K. Johansson | |
205 | |a 2nd ed. | ||
210 | |a Boston |c Irwin/McGraw-Hill |d c2000 | ||
215 | |a xx, 604 p. |c maps, tabl. |d 28 cm. | ||
225 | 2 | |a The Irwin/McGraw-Hill Series in Marketing | |
320 | |a Includes bibliographical references and index | ||
410 | 1 | |t The Irwin/McGraw-Hill Series in Marketing | |
606 | 0 | |a Εξαγωγικό μάρκετινγκ |x Διαχείριση | |
606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
676 | |a 658.848 | ||
700 | 1 | |a Johansson |b Johny K. | |
709 | |a Irwin/McGraw-Hill | ||
801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
852 | |a INST |b LIBRARY |e 20001211 |h 658.848 JOH |p 000026850 |q 000026850 |t BK |y 23 |z 1 | ||
901 | |a ΦΑΣΗ 11 | ||
909 | |b 022838 | ||
960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2000 | ||
970 | |a ΠΑΝΤΖΑΛΗ |b ΣΟΦΙΑ |z 2000-10 |
Εγγραφή στο Ευρετήριο Αναζήτησης
_version_ | 1780545240680103938 |
---|---|
author | Johansson Johny K. |
author_facet | Johansson Johny K. |
author_role | |
author_sort | Johansson Johny K. |
author_variant | j j k jjk |
building | Campus Library II |
collection | LIB2 Catalog |
dewey-full | 658.848 |
dewey-hundreds | 600 |
dewey-ones | 658 |
dewey-raw | 658.848 |
dewey-search | 658.848 |
dewey-sort | 3658.848 |
dewey-tens | 650 |
edition | 2nd ed. |
format | Book |
fullrecord | {"leader":"01201cam a2200313 i 4500","fields":[{"001":"1/2292"},{"010":{"subfields":[{"a":"0-07-365863-4"}],"ind1":" ","ind2":" "}},{"035":{"subfields":[{"l":"10010229"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20000925d2000 0grey0105 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":"0","ind2":" "}},{"200":{"subfields":[{"a":"Global marketing"},{"e":"Foreign entry, local marketing & global management"},{"f":"Johny K. Johansson"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"2nd ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"Boston"},{"c":"Irwin/McGraw-Hill"},{"d":"c2000"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xx, 604 p."},{"c":"maps, tabl."},{"d":"28 cm."}],"ind1":" ","ind2":" "}},{"225":{"subfields":[{"a":"The Irwin/McGraw-Hill Series in Marketing"}],"ind1":"2","ind2":" "}},{"320":{"subfields":[{"a":"Includes bibliographical references and index"}],"ind1":" ","ind2":" "}},{"410":{"subfields":[{"t":"The Irwin/McGraw-Hill Series in Marketing"}],"ind1":" ","ind2":"1"}},{"606":{"subfields":[{"a":"\u0395\u03be\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},{"x":"\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},{"x":"\u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a"}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.848"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Johansson"},{"b":"Johny K."}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Irwin/McGraw-Hill"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. - \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"g":"AACR2"}],"ind1":" ","ind2":"0"}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20001211"},{"h":"658.848 JOH"},{"p":"000026850"},{"q":"000026850"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"901":{"subfields":[{"a":"\u03a6\u0391\u03a3\u0397 11"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"022838"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u03a3\u0395\u03a0\u03a4\u0395\u039c\u0392\u03a1\u0399\u039f\u03a3 2000"}],"ind1":" ","ind2":" "}},{"970":{"subfields":[{"a":"\u03a0\u0391\u039d\u03a4\u0396\u0391\u039b\u0397"},{"b":"\u03a3\u039f\u03a6\u0399\u0391"},{"z":"2000-10"}],"ind1":" ","ind2":" "}}]}
|
id | lib2_1/2292 |
illustrated | Illustrated |
institution | University of West Attica |
isbn | 0-07-365863-4 |
language | English |
physical | xx, 604 p. maps, tabl. 28 cm. |
publishDate | 2000 |
publisher | Irwin/McGraw-Hill |
record_format | marc |
series2 | The Irwin/McGraw-Hill Series in Marketing |
spelling | 20000925d2000 0grey0105 ba eng Global marketing Foreign entry, local marketing & global management Johny K. Johansson 2nd ed. Boston Irwin/McGraw-Hill c2000 xx, 604 p. maps, tabl. 28 cm. The Irwin/McGraw-Hill Series in Marketing Includes bibliographical references and index Εξαγωγικό μάρκετινγκ Διαχείριση Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.848 Johansson Johny K. Irwin/McGraw-Hill GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20001211 658.848 JOH 000026850 000026850 BK 23 1 |
spellingShingle | Johansson Johny K. Global marketing Foreign entry, local marketing & global management Εξαγωγικό μάρκετινγκ Διαχείριση Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
title | Global marketing Foreign entry, local marketing & global management |
title_auth | Global marketing Foreign entry, local marketing & global management |
title_full | Global marketing Foreign entry, local marketing & global management Johny K. Johansson |
title_fullStr | Global marketing Foreign entry, local marketing & global management Johny K. Johansson |
title_full_unstemmed | Global marketing Foreign entry, local marketing & global management Johny K. Johansson |
title_short | Global marketing |
title_sub | Foreign entry, local marketing & global management |
topic | Εξαγωγικό μάρκετινγκ Διαχείριση Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
topic_facet | Εξαγωγικό μάρκετινγκ Διαχείριση Μάρκετινγκ Διοίκηση και οργάνωση |