Global marketing Foreign entry, local marketing & global management
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Edition: | 2nd ed. |
| Series: | The Irwin/McGraw-Hill Series in Marketing |
| Physical Description: | xx, 604 p. maps, tabl. 28 cm. |
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| ISBN: | 0-07-365863-4 |