Marketing management A strategic approach with a global orientation
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin/McGraw-Hill
|
| Έκδοση: | 3rd ed. |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/1937 | ||
| 010 | |a 0-07-115429-9 | ||
| 035 | |l 10010090 | ||
| 100 | |a 20000925d1998 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing management |e A strategic approach with a global orientation |f Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche | |
| 205 | |a 3rd ed. | ||
| 210 | |a Boston |c Irwin/McGraw-Hill |d c1998 | ||
| 215 | |a xxii, 547 p. |c diagr., ill., tabl. |d 26 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Οργανωτική συμπεριφορά | |
| 606 | 0 | |a Καταναλωτική συμπεριφορά | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Boyd |b Harper W. | |
| 701 | 1 | |a Walker |b Orville C. | |
| 701 | 1 | |a Larreche |b Jean-Claude | |
| 709 | |a Irwin/McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20001211 |h 658.8 BOY |p 000022685 |q 000022685 |t BK |y 23 |z 1 | ||
| 901 | |a ΦΑΣΗ 11 | ||
| 909 | |b 021530 | ||
| 960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2000 | ||
| 970 | |a ΜΠΑΜΠΑΗ |b ΛΙΤΣΑ |z 2000-09 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240659132417 |
|---|---|
| author | Boyd Harper W. Walker Orville C. Larreche Jean-Claude |
| author_facet | Boyd Harper W. Walker Orville C. Larreche Jean-Claude |
| author_role | |
| author_sort | Boyd Harper W. |
| author_variant | b h w bhw w o c woc l j c ljc |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 3rd ed. |
| format | Book |
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|
| id | lib2_1/1937 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-07-115429-9 |
| language | English |
| physical | xxii, 547 p. diagr., ill., tabl. 26 cm. |
| publishDate | 1998 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| spelling | 20000925d1998 0grey0105 ba eng Marketing management A strategic approach with a global orientation Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche 3rd ed. Boston Irwin/McGraw-Hill c1998 xxii, 547 p. diagr., ill., tabl. 26 cm. Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ 658.8 Boyd Harper W. Walker Orville C. Larreche Jean-Claude Irwin/McGraw-Hill GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20001211 658.8 BOY 000022685 000022685 BK 23 1 |
| spellingShingle | Boyd Harper W. Walker Orville C. Larreche Jean-Claude Marketing management A strategic approach with a global orientation Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management A strategic approach with a global orientation |
| title_auth | Marketing management A strategic approach with a global orientation |
| title_full | Marketing management A strategic approach with a global orientation Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche |
| title_fullStr | Marketing management A strategic approach with a global orientation Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche |
| title_full_unstemmed | Marketing management A strategic approach with a global orientation Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche |
| title_short | Marketing management |
| title_sub | A strategic approach with a global orientation |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά |