Marketing management A strategic approach with a global orientation
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Edition: | 3rd ed. |
| Physical Description: | xxii, 547 p. diagr., ill., tabl. 26 cm. |
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| ISBN: | 0-07-115429-9 |