APA (7th ed.) Citation

Boyd Harper W., Walker Orville C., & Larreche Jean-Claude. (1998). Marketing management: A strategic approach with a global orientation (3rd ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Boyd Harper W., Walker Orville C., and Larreche Jean-Claude. Marketing Management: A Strategic Approach with a Global Orientation. 3rd ed. Irwin/McGraw-Hill, 1998.

MLA (8th ed.) Citation

Boyd Harper W., et al. Marketing Management: A Strategic Approach with a Global Orientation. 3rd ed. Irwin/McGraw-Hill, 1998.