Strategic marketing problems cases and comments
Main Authors: | Kerin Roger A. (Author), Peterson Robert A. (Author) |
---|---|
Format: | Book |
Language: | English |
Published: |
Allyn and Bacon
|
Edition: | 6th ed. |
Similar Items
-
Cases in marketing strategy
by: Hise Richard T., et al.
Published: (1984) -
Cases in marketing management
by: Bernhardt Kenneth L., et al.
Published: (1985) -
Strategic marketing
by: Cravens David W.
Published: (1994) -
Marketing challenges cases & exercises
by: Lovelock Christopher, et al.
Published: (1993) -
Case presentations in renal medicine /
by: Coward, R. A.
Published: (1983)