Strategic marketing problems cases and comments
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Allyn and Bacon
|
| Έκδοση: | 6th ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18765 | ||
| 005 | 20230602131636.0 | ||
| 010 | |a 0-205-14242-7 | ||
| 100 | |a 20230602d1993####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Strategic marketing problems |e cases and comments |f Roger A. Kerin, Robert A. Peterson | |
| 205 | |a 6th ed. | ||
| 210 | |a Boston |c Allyn and Bacon |d c1993 | ||
| 215 | |a xii, 720 p. |c fig., tabl. |d c1993 | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing |x Decision making |x Case studies | |
| 606 | 0 | |a Marketing |x Management |x Case studies | |
| 606 | 0 | |a Μάρκετινγκ |x Λήψη αποφάσεων |x Περιπτωσιολογικές μελέτες | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση |x Περιπτωσιολογικές μελέτες | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Kerin |b Roger A. |4 070 | |
| 701 | 1 | |a Peterson |b Robert A. |4 070 | |
| 709 | |a Allyn and Bacon | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20230602 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20230602 |h 658.8 KER |p 000048732 |q 000048732 |t BK |y 23 |z 1 | ||
| 909 | |b 044659 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240584683520 |
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| author | Kerin Roger A. Peterson Robert A. |
| author_facet | Kerin Roger A. Peterson Robert A. |
| author_role | 070 070 |
| author_sort | Kerin Roger A. |
| author_variant | k r a kra p r a pra |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 6th ed. |
| format | Book |
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|
| id | lib2_1/18765 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-205-14242-7 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xii, 720 p. fig., tabl. c1993 |
| publishDate | 1993 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | 20230602d1993####m y0grey0103 ba eng Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson 6th ed. Boston Allyn and Bacon c1993 xii, 720 p. fig., tabl. c1993 Includes bibliographical references and index Marketing Decision making Case studies Marketing Management Case studies Μάρκετινγκ Λήψη αποφάσεων Περιπτωσιολογικές μελέτες Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ 658.8 Kerin Roger A. 070 Peterson Robert A. 070 Allyn and Bacon GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230602 AACR2 INST LIBRARY 20230602 658.8 KER 000048732 000048732 BK 23 1 |
| spellingShingle | Kerin Roger A. Peterson Robert A. Strategic marketing problems cases and comments Marketing Decision making Case studies Marketing Management Case studies Μάρκετινγκ Λήψη αποφάσεων Περιπτωσιολογικές μελέτες Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson |
| title_fullStr | Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson |
| title_full_unstemmed | Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson |
| title_short | Strategic marketing problems |
| title_sub | cases and comments |
| topic | Marketing Decision making Case studies Marketing Management Case studies Μάρκετινγκ Λήψη αποφάσεων Περιπτωσιολογικές μελέτες Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Decision making Case studies Marketing Management Case studies Μάρκετινγκ Λήψη αποφάσεων Περιπτωσιολογικές μελέτες Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες |