APA (7th ed.) Citation

Kerin Roger A. & Peterson Robert A. (1993). Strategic marketing problems: Cases and comments (6th ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin Roger A. and Peterson Robert A. Strategic Marketing Problems: Cases and Comments. 6th ed. Allyn and Bacon, 1993.

MLA (8th ed.) Citation

Kerin Roger A. and Peterson Robert A. Strategic Marketing Problems: Cases and Comments. 6th ed. Allyn and Bacon, 1993.

Warning: These citations may not always be 100% accurate.