Cases in marketing management
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Business Publications
|
| Έκδοση: | 3rd ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18759 | ||
| 005 | 20230602103204.0 | ||
| 010 | |a 0-256-03055-3 | ||
| 100 | |a 20230602d1985####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Cases in marketing management |f Kenneth L. Bernhardt, Thomas C. Kinnear | |
| 205 | |a 3rd ed. | ||
| 210 | |a Plano, Texas |c Business Publications |d 1985 | ||
| 215 | |a xiii, 705 p. |c fig., tabl. |d 24 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Marketing |x Case studies | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση |x Περιπτωσιολογικές μελέτες | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Bernhardt |b Kenneth L. |4 070 | |
| 701 | 1 | |a Kinnear |b Thomas C. |4 070 | |
| 709 | |a Business Publications | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20230602 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20230602 |h 658.8 BER |p 000045450 |q 000045450 |t BK |y 23 |z 1 | ||
| 909 | |b 044611 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240577343489 |
|---|---|
| author | Bernhardt Kenneth L. Kinnear Thomas C. |
| author_facet | Bernhardt Kenneth L. Kinnear Thomas C. |
| author_role | 070 070 |
| author_sort | Bernhardt Kenneth L. |
| author_variant | b k l bkl k t c ktc |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 3rd ed. |
| format | Book |
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|
| id | lib2_1/18759 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-03055-3 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xiii, 705 p. fig., tabl. 24 cm. |
| publishDate | 1985 |
| publisher | Business Publications |
| record_format | marc |
| spelling | 20230602d1985####m y0grey0103 ba eng Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear 3rd ed. Plano, Texas Business Publications 1985 xiii, 705 p. fig., tabl. 24 cm. Includes index Marketing Management Marketing Case studies Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ 658.8 Bernhardt Kenneth L. 070 Kinnear Thomas C. 070 Business Publications GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230602 AACR2 INST LIBRARY 20230602 658.8 BER 000045450 000045450 BK 23 1 |
| spellingShingle | Bernhardt Kenneth L. Kinnear Thomas C. Cases in marketing management Marketing Management Marketing Case studies Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ |
| title | Cases in marketing management |
| title_auth | Cases in marketing management |
| title_full | Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear |
| title_fullStr | Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear |
| title_full_unstemmed | Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear |
| title_short | Cases in marketing management |
| topic | Marketing Management Marketing Case studies Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Marketing Case studies Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες |