Cases in marketing management

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Bernhardt Kenneth L. (Συγγραφέας), Kinnear Thomas C. (Συγγραφέας)
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Business Publications
Έκδοση:3rd ed.

MARC

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200 1 |a Cases in marketing management  |f Kenneth L. Bernhardt, Thomas C. Kinnear 
205 |a 3rd ed. 
210 |a Plano, Texas  |c Business Publications  |d 1985 
215 |a xiii, 705 p.  |c fig., tabl.   |d 24 cm. 
320 |a Includes index 
606 0 |a Marketing  |x Management 
606 0 |a Marketing  |x Case studies 
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700 1 |a Bernhardt  |b Kenneth L.  |4 070 
701 1 |a Kinnear  |b Thomas C.  |4 070 
709 |a Business Publications 
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Εγγραφή στο Ευρετήριο Αναζήτησης

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Kinnear Thomas C.
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Kinnear Thomas C.
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physical xiii, 705 p. fig., tabl. 24 cm.
publishDate 1985
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eng
Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear
3rd ed.
Plano, Texas Business Publications 1985
xiii, 705 p. fig., tabl. 24 cm.
Includes index
Marketing Management
Marketing Case studies
Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες
ΜΑΡΚΕΤΙΝΓΚ
658.8
Bernhardt Kenneth L. 070
Kinnear Thomas C. 070
Business Publications
GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230602 AACR2
INST LIBRARY 20230602 658.8 BER 000045450 000045450 BK 23 1
spellingShingle Bernhardt Kenneth L.
Kinnear Thomas C.
Cases in marketing management
Marketing Management
Marketing Case studies
Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες
ΜΑΡΚΕΤΙΝΓΚ
title Cases in marketing management
title_auth Cases in marketing management
title_full Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear
title_fullStr Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear
title_full_unstemmed Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear
title_short Cases in marketing management
topic Marketing Management
Marketing Case studies
Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες
ΜΑΡΚΕΤΙΝΓΚ
topic_facet Marketing Management
Marketing Case studies
Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες