Cases in marketing strategy
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Merrill
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18758 | ||
| 005 | 20230602100742.0 | ||
| 010 | |a 0-675-20103-9 | ||
| 100 | |a 20230602d1984####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Cases in marketing strategy |f Richard T. Hise, Stephen W. McDaniel | |
| 210 | |a Columbus, Ohio |c Merrill |d c1984 | ||
| 215 | |a xvii, 676 p. |c fig., tabl. |d 26 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Marketing |x Case studies | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση |x Περιπτωσιολογικές μελέτες | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Hise |b Richard T. |4 070 | |
| 701 | 1 | |a McDaniel |b Stephen W. |f 1949- |4 070 | |
| 709 | |a Merrill | ||
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| 852 | |a INST |b LIBRARY |e 20230602 |h 658.8 HIS |p 000045456 |q 000045456 |t BK |y 23 |z 1 | ||
| 909 | |b 044608 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240576294913 |
|---|---|
| author | Hise Richard T. McDaniel Stephen W. 1949- |
| author_facet | Hise Richard T. McDaniel Stephen W. 1949- |
| author_role | 070 070 |
| author_sort | Hise Richard T. |
| author_variant | h r t hrt m s w msw |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/18758 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-675-20103-9 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xvii, 676 p. fig., tabl. 26 cm. |
| publishDate | 1984 |
| publisher | Merrill |
| record_format | marc |
| spelling | 20230602d1984####m y0grey0103 ba eng Cases in marketing strategy Richard T. Hise, Stephen W. McDaniel Columbus, Ohio Merrill c1984 xvii, 676 p. fig., tabl. 26 cm. Includes index Marketing Management Marketing Case studies Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ 658.8 Hise Richard T. 070 McDaniel Stephen W. 1949- 070 Merrill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230602 AACR2 INST LIBRARY 20230602 658.8 HIS 000045456 000045456 BK 23 1 |
| spellingShingle | Hise Richard T. McDaniel Stephen W. 1949- Cases in marketing strategy Marketing Management Marketing Case studies Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ |
| title | Cases in marketing strategy |
| title_auth | Cases in marketing strategy |
| title_full | Cases in marketing strategy Richard T. Hise, Stephen W. McDaniel |
| title_fullStr | Cases in marketing strategy Richard T. Hise, Stephen W. McDaniel |
| title_full_unstemmed | Cases in marketing strategy Richard T. Hise, Stephen W. McDaniel |
| title_short | Cases in marketing strategy |
| topic | Marketing Management Marketing Case studies Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Marketing Case studies Μάρκετινγκ Διοίκηση και οργάνωση Περιπτωσιολογικές μελέτες |