APA (7th ed.) Citation

Hise Richard T. & McDaniel Stephen W. (1984). Cases in marketing strategy. Merrill.

Chicago Style (17th ed.) Citation

Hise Richard T. and McDaniel Stephen W. Cases in Marketing Strategy. Merrill, 1984.

MLA (8th ed.) Citation

Hise Richard T. and McDaniel Stephen W. Cases in Marketing Strategy. Merrill, 1984.

Warning: These citations may not always be 100% accurate.