Marketing
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
West
|
| Έκδοση: | 4th ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18755 | ||
| 005 | 20230601144056.0 | ||
| 010 | |a 0-314-01300-8 | ||
| 100 | |a 20230601d1993####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing |f William G. Zikmund, Michael D'Amico | |
| 205 | |a 4th ed. | ||
| 210 | |a Minneapolis |c West |d c1993 | ||
| 215 | |a 1 v. |c ill. |d 28 cm. | ||
| 300 | |a Annotated instructor's edition | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Μάρκετινγκ | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Zikmund |b William G. |4 070 | |
| 701 | 1 | |a D'Amico |b Michael |4 070 | |
| 709 | |a West | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20230529 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20230601 |h 658.8 ZIK |p 000045425 |q 000048739 |t BK |y 23 |z 1 | ||
| 852 | |a INST |b LIBRARY |e 20230601 |h 658.8 ZIK |p 000045438 |q 000048738 |t BK |y 0 |z 2 | ||
| 909 | |b 044626 | ||
| 909 | |b 044640 (c.2) | ||
| 960 | |a ΙΟΥΝΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240574197760 |
|---|---|
| author | Zikmund William G. D'Amico Michael |
| author_facet | Zikmund William G. D'Amico Michael |
| author_role | 070 070 |
| author_sort | Zikmund William G. |
| author_variant | z w g zwg d m dm |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 4th ed. |
| format | Book |
| fullrecord | {"leader":"01039nam a2200313 4500","fields":[{"001":"1/18755"},{"005":"20230601144056.0"},{"010":{"subfields":[{"a":"0-314-01300-8"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20230601d1993####m y0grey0103 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":" ","ind2":" "}},{"200":{"subfields":[{"a":"Marketing"},{"f":"William G. Zikmund, Michael D'Amico"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"4th ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"Minneapolis"},{"c":"West"},{"d":"c1993"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"1 v."},{"c":"ill."},{"d":"28 cm."}],"ind1":" ","ind2":" "}},{"300":{"subfields":[{"a":"Annotated instructor's edition"}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes bibliographical references and index"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"Marketing"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a "}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.8"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Zikmund"},{"b":"William G."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"D'Amico"},{"b":"Michael"},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"West"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"c":"20230529"},{"g":"AACR2"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20230601"},{"h":"658.8 ZIK"},{"p":"000045425"},{"q":"000048739"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20230601"},{"h":"658.8 ZIK"},{"p":"000045438"},{"q":"000048738"},{"t":"BK"},{"y":"0"},{"z":"2"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"044626"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"044640 (c.2)"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u0399\u039f\u03a5\u039d\u0399\u039f\u03a3 2023"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/18755 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-314-01300-8 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | 1 v. ill. 28 cm. |
| publishDate | 1993 |
| publisher | West |
| record_format | marc |
| spelling | 20230601d1993####m y0grey0103 ba eng Marketing William G. Zikmund, Michael D'Amico 4th ed. Minneapolis West c1993 1 v. ill. 28 cm. Annotated instructor's edition Includes bibliographical references and index Marketing Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ 658.8 Zikmund William G. 070 D'Amico Michael 070 West GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230529 AACR2 INST LIBRARY 20230601 658.8 ZIK 000045425 000048739 BK 23 1 INST LIBRARY 20230601 658.8 ZIK 000045438 000048738 BK 0 2 |
| spellingShingle | Zikmund William G. D'Amico Michael Marketing Marketing Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing |
| title_auth | Marketing |
| title_full | Marketing William G. Zikmund, Michael D'Amico |
| title_fullStr | Marketing William G. Zikmund, Michael D'Amico |
| title_full_unstemmed | Marketing William G. Zikmund, Michael D'Amico |
| title_short | Marketing |
| topic | Marketing Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Μάρκετινγκ |