Zikmund William G. & D'Amico Michael. (1993). Marketing (4th ed.). West.
Chicago Style (17th ed.) CitationZikmund William G. and D'Amico Michael. Marketing. 4th ed. West, 1993.
MLA (8th ed.) CitationZikmund William G. and D'Amico Michael. Marketing. 4th ed. West, 1993.
Warning: These citations may not always be 100% accurate.