Marketing management analysis, planning, implementation, and control
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Prentice Hall
|
| Έκδοση: | 7th ed. |
| Σειρά: | Prentice Hall Series in Marketing |
MARC
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| 005 | 20230601144329.0 | ||
| 010 | |a 0-13-552480-6 | ||
| 035 | |l 10004868 | ||
| 100 | |a 20230601d1991 y0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing management |e analysis, planning, implementation, and control |f Philip Kotler | |
| 205 | |a 7th ed. | ||
| 210 | |a New Jersey |c Prentice Hall |d c1991 | ||
| 215 | |a xxvi, 756 p. |c fig. |d 28 cm. | ||
| 225 | 2 | |a Prentice Hall Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 1 | |t Prentice Hall Series in Marketing | |
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ |x Σχεδιασμός | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Kotler |b Philip |4 070 | |
| 709 | |a Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20230601 |h 658.8 KOT |p 000045446 |q 000045446 |t BK |y 23 |z 1 | ||
| 909 | |b 044634 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240572100609 |
|---|---|
| author | Kotler Philip |
| author_facet | Kotler Philip |
| author_role | 070 |
| author_sort | Kotler Philip |
| author_variant | k p kp |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 7th ed. |
| format | Book |
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|
| id | lib2_1/18753 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-552480-6 |
| language | English |
| physical | xxvi, 756 p. fig. 28 cm. |
| publishDate | 1991 |
| publisher | Prentice Hall |
| record_format | marc |
| series2 | Prentice Hall Series in Marketing |
| spelling | 20230601d1991 y0grey0105 ba eng Marketing management analysis, planning, implementation, and control Philip Kotler 7th ed. New Jersey Prentice Hall c1991 xxvi, 756 p. fig. 28 cm. Prentice Hall Series in Marketing Includes bibliographical references and index Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ 658.8 Kotler Philip 070 Prentice Hall GR ΠΑ.Δ.Α. - Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20230601 658.8 KOT 000045446 000045446 BK 23 1 |
| spellingShingle | Kotler Philip Marketing management analysis, planning, implementation, and control Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management analysis, planning, implementation, and control |
| title_auth | Marketing management analysis, planning, implementation, and control |
| title_full | Marketing management analysis, planning, implementation, and control Philip Kotler |
| title_fullStr | Marketing management analysis, planning, implementation, and control Philip Kotler |
| title_full_unstemmed | Marketing management analysis, planning, implementation, and control Philip Kotler |
| title_short | Marketing management |
| title_sub | analysis, planning, implementation, and control |
| topic | Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός |