Kotler Philip. (1991). Marketing management: Analysis, planning, implementation, and control (7th ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Prentice Hall, 1991.
MLA (8th ed.) CitationKotler Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Prentice Hall, 1991.
Warning: These citations may not always be 100% accurate.