APA (7th ed.) Citation

Wells William, Burnett John, & Moriarty Sandra E. (1992). Advertising: Principles and practice (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Wells William, Burnett John, and Moriarty Sandra E. Advertising: Principles and Practice. 2nd ed. Prentice Hall, 1992.

MLA (8th ed.) Citation

Wells William, et al. Advertising: Principles and Practice. 2nd ed. Prentice Hall, 1992.