Principles of marketing
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
South-Western
|
| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18746 | ||
| 005 | 20230530121404.0 | ||
| 010 | |a 0-538-83468-4 | ||
| 100 | |a 20230530d1994####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Principles of marketing |f Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel | |
| 205 | |a 2nd ed. | ||
| 210 | |a Cincinnati, Ohio |c South-Western |d c1994 | ||
| 215 | |a xxxii, 846 p. |c fig. |d 28 cm. | ||
| 305 | |a Annotated instructor's edition | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Lamb |b Charles W. |4 070 | |
| 701 | 1 | |a Hair |b Joseph F. |4 070 | |
| 701 | 1 | |a McDaniel |b Carl |4 070 | |
| 709 | |a South-Western | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20230530 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20230530 |h 658.8 LAM |p 000045442 |q 000045442 |t BK |y 23 | ||
| 909 | |b 044532 | ||
| 960 | |a ΜΑΙΟΣ | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240563712000 |
|---|---|
| author | Lamb Charles W. Hair Joseph F. McDaniel Carl |
| author_facet | Lamb Charles W. Hair Joseph F. McDaniel Carl |
| author_role | 070 070 070 |
| author_sort | Lamb Charles W. |
| author_variant | l c w lcw h j f hjf m c mc |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
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|
| id | lib2_1/18746 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-538-83468-4 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxxii, 846 p. fig. 28 cm. |
| publishDate | 1994 |
| publisher | South-Western |
| record_format | marc |
| spelling | 20230530d1994####m y0grey0103 ba eng Principles of marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel 2nd ed. Cincinnati, Ohio South-Western c1994 xxxii, 846 p. fig. 28 cm. Annotated instructor's edition Includes bibliographical references and index Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.8 Lamb Charles W. 070 Hair Joseph F. 070 McDaniel Carl 070 South-Western GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230530 AACR2 INST LIBRARY 20230530 658.8 LAM 000045442 000045442 BK 23 |
| spellingShingle | Lamb Charles W. Hair Joseph F. McDaniel Carl Principles of marketing Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_full | Principles of marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel |
| title_fullStr | Principles of marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel |
| title_full_unstemmed | Principles of marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel |
| title_short | Principles of marketing |
| topic | Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση |