APA (7th ed.) Citation

Lamb Charles W., Hair Joseph F., & McDaniel Carl. (1994). Principles of marketing (2nd ed.). South-Western.

Chicago Style (17th ed.) Citation

Lamb Charles W., Hair Joseph F., and McDaniel Carl. Principles of Marketing. 2nd ed. South-Western, 1994.

MLA (8th ed.) Citation

Lamb Charles W., et al. Principles of Marketing. 2nd ed. South-Western, 1994.