Strategic marketing
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
| Έκδοση: | 4th ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18742 | ||
| 005 | 20230606134934.0 | ||
| 010 | |a 0-256-12212-1 | ||
| 100 | |a 20230526d1994####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Strategic marketing |f David W. Cravens | |
| 205 | |a 4th ed. | ||
| 210 | |a Illinois |c Irwin |d c1994 | ||
| 215 | |a xxxi, 811 p. |c tabl. |d 24 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Marketing |x Decision making | |
| 606 | 0 | |a Marketing |x Management |x Case studies | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Μάρκετινγκ |x Λήψη αποφάσεων | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Cravens |b David W. |4 070 | |
| 709 | |a Irwin | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20230526 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20230606 |h 658.8 CRA |p 000045453 |q 000045453 |t BK |y 23 |z 1 | ||
| 909 | |b 044613 | ||
| 960 | |a ΜΑΙΟΣ 2013 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240560566274 |
|---|---|
| author | Cravens David W. |
| author_facet | Cravens David W. |
| author_role | 070 |
| author_sort | Cravens David W. |
| author_variant | c d w cdw |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 4th ed. |
| format | Book |
| fullrecord | {"leader":"01074nam a2200313 4500","fields":[{"001":"1/18742"},{"005":"20230606134934.0"},{"010":{"subfields":[{"a":"0-256-12212-1"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20230526d1994####m y0grey0103 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":" ","ind2":" "}},{"200":{"subfields":[{"a":"Strategic marketing"},{"f":"David W. Cravens"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"4th ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"Illinois"},{"c":"Irwin"},{"d":"c1994"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xxxi, 811 p."},{"c":"tabl."},{"d":"24 cm."}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes bibliographical references and index"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"Marketing"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"Marketing"},{"x":"Decision making"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"Marketing"},{"x":"Management"},{"x":"Case studies"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},{"x":"\u039b\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},{"x":"\u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a "}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.8"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Cravens"},{"b":"David W."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Irwin"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"c":"20230526"},{"g":"AACR2"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20230606"},{"h":"658.8 CRA"},{"p":"000045453"},{"q":"000045453"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"044613"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u039c\u0391\u0399\u039f\u03a3 2013"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/18742 |
| illustrated | Not Illustrated |
| institution | University of West Attica |
| isbn | 0-256-12212-1 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxxi, 811 p. tabl. 24 cm. |
| publishDate | 1994 |
| publisher | Irwin |
| record_format | marc |
| spelling | 20230526d1994####m y0grey0103 ba eng Strategic marketing David W. Cravens 4th ed. Illinois Irwin c1994 xxxi, 811 p. tabl. 24 cm. Includes bibliographical references and index Marketing Marketing Decision making Marketing Management Case studies Μάρκετινγκ Μάρκετινγκ Λήψη αποφάσεων Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.8 Cravens David W. 070 Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230526 AACR2 INST LIBRARY 20230606 658.8 CRA 000045453 000045453 BK 23 1 |
| spellingShingle | Cravens David W. Strategic marketing Marketing Marketing Decision making Marketing Management Case studies Μάρκετινγκ Μάρκετινγκ Λήψη αποφάσεων Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| title | Strategic marketing |
| title_auth | Strategic marketing |
| title_full | Strategic marketing David W. Cravens |
| title_fullStr | Strategic marketing David W. Cravens |
| title_full_unstemmed | Strategic marketing David W. Cravens |
| title_short | Strategic marketing |
| topic | Marketing Marketing Decision making Marketing Management Case studies Μάρκετινγκ Μάρκετινγκ Λήψη αποφάσεων Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Marketing Decision making Marketing Management Case studies Μάρκετινγκ Μάρκετινγκ Λήψη αποφάσεων Μάρκετινγκ Διοίκηση και οργάνωση |