Consumer behavior implications for marketing strategy
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
| Έκδοση: | 6th ed. |
| Σειρά: | The Irwin Series in Marketing |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18717 | ||
| 005 | 20230420120221.0 | ||
| 010 | |a 0-256-13972-5 | ||
| 100 | |a 20230420d1995####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Consumer behavior |e implications for marketing strategy |f Del I. Hawkins, Roger J. Best, Kenneth A. Coney | |
| 205 | |a 6th ed. | ||
| 210 | |a Chicago |c Irwin |d c1995 | ||
| 215 | |a xix, 649 p. |c fig., tabl. |d 26 cm. | ||
| 225 | 2 | |a The Irwin Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 1 | |t The Irwin Series in Marketing | |
| 606 | 0 | |a Consumer behavior |y United States | |
| 606 | 0 | |a Καταναλωτική συμπεριφορά |y Ηνωμένες Πολιτείες Αμερικής |x Μελέτες περιπτώσεων | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.834 2 | ||
| 700 | 1 | |a Hawkins |b Del I. |4 070 | |
| 701 | 1 | |a Best |b Roger J. |4 070 | |
| 701 | 1 | |a Coney |b Kenneth A. |4 070 | |
| 709 | |a Irwin | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20230420 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20230420 |h 658.834 2 HAW |p 000045407 |q 000045407 |t BK |y 23 |z 1 | ||
| 909 | |b 044650 | ||
| 960 | |a ΑΠΡΙΛΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240536449025 |
|---|---|
| author | Hawkins Del I. Best Roger J. Coney Kenneth A. |
| author_facet | Hawkins Del I. Best Roger J. Coney Kenneth A. |
| author_role | 070 070 070 |
| author_sort | Hawkins Del I. |
| author_variant | h d i hdi b r j brj c k a cka |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.834 2 |
| dewey-search | 658.834 2 |
| dewey-sort | 3658.834 12 |
| dewey-tens | 650 |
| edition | 6th ed. |
| format | Book |
| fullrecord | {"leader":"01225nam a2200313 4500","fields":[{"001":"1/18717"},{"005":"20230420120221.0"},{"010":{"subfields":[{"a":"0-256-13972-5"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20230420d1995####m y0grey0103 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":" ","ind2":" "}},{"200":{"subfields":[{"a":"Consumer behavior"},{"e":"implications for marketing strategy"},{"f":"Del I. Hawkins, Roger J. Best, Kenneth A. Coney"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"6th ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"Chicago"},{"c":"Irwin"},{"d":"c1995"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xix, 649 p."},{"c":"fig., tabl."},{"d":"26 cm."}],"ind1":" ","ind2":" "}},{"225":{"subfields":[{"a":"The Irwin Series in Marketing"}],"ind1":"2","ind2":" "}},{"320":{"subfields":[{"a":"Includes bibliographical references and index"}],"ind1":" ","ind2":" "}},{"410":{"subfields":[{"t":"The Irwin Series in Marketing"}],"ind1":" ","ind2":"1"}},{"606":{"subfields":[{"a":"Consumer behavior"},{"y":"United States"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac"},{"y":"\u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b5\u03af\u03b5\u03c2 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2"},{"x":"\u039c\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03c9\u03bd"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a"}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.834 2"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Hawkins"},{"b":"Del I."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Best"},{"b":"Roger J."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Coney"},{"b":"Kenneth A."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Irwin"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"c":"20230420"},{"g":"AACR2"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20230420"},{"h":"658.834 2 HAW"},{"p":"000045407"},{"q":"000045407"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"044650"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u0391\u03a0\u03a1\u0399\u039b\u0399\u039f\u03a3 2023"}],"ind1":" ","ind2":" "}}]}
|
| geographic_facet | United States Ηνωμένες Πολιτείες Αμερικής |
| id | lib2_1/18717 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-13972-5 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xix, 649 p. fig., tabl. 26 cm. |
| publishDate | 1995 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin Series in Marketing |
| spelling | 20230420d1995####m y0grey0103 ba eng Consumer behavior implications for marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney 6th ed. Chicago Irwin c1995 xix, 649 p. fig., tabl. 26 cm. The Irwin Series in Marketing Includes bibliographical references and index Consumer behavior United States Καταναλωτική συμπεριφορά Ηνωμένες Πολιτείες Αμερικής Μελέτες περιπτώσεων ΜΑΡΚΕΤΙΝΓΚ 658.834 2 Hawkins Del I. 070 Best Roger J. 070 Coney Kenneth A. 070 Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230420 AACR2 INST LIBRARY 20230420 658.834 2 HAW 000045407 000045407 BK 23 1 |
| spellingShingle | Hawkins Del I. Best Roger J. Coney Kenneth A. Consumer behavior implications for marketing strategy Consumer behavior United States Καταναλωτική συμπεριφορά Ηνωμένες Πολιτείες Αμερικής Μελέτες περιπτώσεων ΜΑΡΚΕΤΙΝΓΚ |
| title | Consumer behavior implications for marketing strategy |
| title_auth | Consumer behavior implications for marketing strategy |
| title_full | Consumer behavior implications for marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
| title_fullStr | Consumer behavior implications for marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
| title_full_unstemmed | Consumer behavior implications for marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
| title_short | Consumer behavior |
| title_sub | implications for marketing strategy |
| topic | Consumer behavior United States Καταναλωτική συμπεριφορά Ηνωμένες Πολιτείες Αμερικής Μελέτες περιπτώσεων ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Consumer behavior Καταναλωτική συμπεριφορά Μελέτες περιπτώσεων |