The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Wiley, J.
|
| Έκδοση: | 5th ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18707 | ||
| 005 | 20230614104737.0 | ||
| 010 | |a 978-1-119-07048-1 | ||
| 100 | |a 20230331d2015####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a The new rules of marketing & PR |e how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |f David Meerman Scott | |
| 205 | |a 5th ed. | ||
| 210 | |a Hoboken, New Jersey |c Wiley, J. |d c2015 | ||
| 215 | |a xxi, 458 p. |c fig. |d 23 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Public relations | |
| 606 | 0 | |a Μάρκετινγκ στο Διαδίκτυο | |
| 606 | 0 | |a Δημόσιες σχέσεις | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.872 | ||
| 700 | 1 | |a Scott |b David Meerman |4 070 | |
| 709 | |a Wiley, J. | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20230331 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20230331 |h 658.872 SCO |p 000045125 |q 000045125 |t BK |y 23 |z 1 | ||
| 909 | |b 044935 | ||
| 960 | |a ΜΑΡΤΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240527011840 |
|---|---|
| author | Scott David Meerman |
| author_facet | Scott David Meerman |
| author_role | 070 |
| author_sort | Scott David Meerman |
| author_variant | s d m sdm |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.872 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 |
| edition | 5th ed. |
| format | Book |
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|
| id | lib2_1/18707 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 978-1-119-07048-1 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxi, 458 p. fig. 23 cm. |
| publishDate | 2015 |
| publisher | Wiley, J. |
| record_format | marc |
| spelling | 20230331d2015####m y0grey0103 ba eng The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott 5th ed. Hoboken, New Jersey Wiley, J. c2015 xxi, 458 p. fig. 23 cm. Includes index Public relations Μάρκετινγκ στο Διαδίκτυο Δημόσιες σχέσεις ΜΑΡΚΕΤΙΝΓΚ 658.872 Scott David Meerman 070 Wiley, J. GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230331 AACR2 INST LIBRARY 20230331 658.872 SCO 000045125 000045125 BK 23 1 |
| spellingShingle | Scott David Meerman The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly Public relations Μάρκετινγκ στο Διαδίκτυο Δημόσιες σχέσεις ΜΑΡΚΕΤΙΝΓΚ |
| title | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| title_auth | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| title_full | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott |
| title_fullStr | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott |
| title_full_unstemmed | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott |
| title_short | The new rules of marketing & PR |
| title_sub | how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| topic | Public relations Μάρκετινγκ στο Διαδίκτυο Δημόσιες σχέσεις ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Public relations Μάρκετινγκ στο Διαδίκτυο Δημόσιες σχέσεις |