Cases in advertising and communications management
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Prentice Hall
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| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18698 | ||
| 005 | 20230328144755.0 | ||
| 010 | |a 0-13-118513-6 | ||
| 100 | |a 20230328d1981####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Cases in advertising and communications management |f Stephen A. Greyser | |
| 205 | |a 2nd ed. | ||
| 210 | |a Englewood Cliffs, N.J |c Prentice Hall |d c1981 | ||
| 215 | |a xviii, 645 p. |c fig., tabl. |d 23 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Advertising |x Case studies | |
| 606 | 0 | |a Communication in management | |
| 606 | 0 | |a Διαφήμιση |x Μελέτες περιπτώσεων | |
| 606 | 0 | |a Επικοινωνία στη διοίκηση και οργάνωση | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.1 | ||
| 700 | 1 | |a Greyser |b Stephen |f A. |4 070 | |
| 709 | |a Prentice Hall | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20230328 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20230328 |h 659.1 GRE |p 000045429 |q 000045429 |t BK |y 23 |z 1 | ||
| 909 | |b 044619 | ||
| 960 | |a ΜΑΡΤΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240516526080 |
|---|---|
| author | Greyser Stephen A. |
| author_facet | Greyser Stephen A. |
| author_role | 070 |
| author_sort | Greyser Stephen A. |
| author_variant | g s gs |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
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|
| id | lib2_1/18698 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-118513-6 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xviii, 645 p. fig., tabl. 23 cm. |
| publishDate | 1981 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | 20230328d1981####m y0grey0103 ba eng Cases in advertising and communications management Stephen A. Greyser 2nd ed. Englewood Cliffs, N.J Prentice Hall c1981 xviii, 645 p. fig., tabl. 23 cm. Includes index Advertising Case studies Communication in management Διαφήμιση Μελέτες περιπτώσεων Επικοινωνία στη διοίκηση και οργάνωση ΔΙΑΦΗΜΙΣΗ 659.1 Greyser Stephen A. 070 Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230328 AACR2 INST LIBRARY 20230328 659.1 GRE 000045429 000045429 BK 23 1 |
| spellingShingle | Greyser Stephen A. Cases in advertising and communications management Advertising Case studies Communication in management Διαφήμιση Μελέτες περιπτώσεων Επικοινωνία στη διοίκηση και οργάνωση ΔΙΑΦΗΜΙΣΗ |
| title | Cases in advertising and communications management |
| title_auth | Cases in advertising and communications management |
| title_full | Cases in advertising and communications management Stephen A. Greyser |
| title_fullStr | Cases in advertising and communications management Stephen A. Greyser |
| title_full_unstemmed | Cases in advertising and communications management Stephen A. Greyser |
| title_short | Cases in advertising and communications management |
| topic | Advertising Case studies Communication in management Διαφήμιση Μελέτες περιπτώσεων Επικοινωνία στη διοίκηση και οργάνωση ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Advertising Case studies Communication in management Διαφήμιση Μελέτες περιπτώσεων Επικοινωνία στη διοίκηση και οργάνωση |