Marketing strategy planning and implementation
| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Βιβλίο |
| Έκδοση: |
Irwin
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MARC
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| 200 | 1 | |a Marketing strategy |e planning and implementation |f Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche | |
| 210 | |a Homewood, IL |c Irwin |d c1992 | ||
| 215 | |a xxiv, 503 p. |c fig. |d 23 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Strategic planning | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
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| 701 | 1 | |a Larreche |b Jean-Claude |4 070 | |
| 709 | |a Irwin | ||
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| 960 | |a ΜΑΡΤΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240511283201 |
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| author | Walker Orville C. Boyd Harper W. Larreche Jean-Claude |
| author_facet | Walker Orville C. Boyd Harper W. Larreche Jean-Claude |
| author_role | 070 070 070 |
| author_sort | Walker Orville C. |
| author_variant | w o c woc b h w bhw l j c ljc |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.802 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 |
| format | Book |
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| id | lib2_1/18693 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-09005-X |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxiv, 503 p. fig. 23 cm. |
| publishDate | 1992 |
| publisher | Irwin |
| record_format | marc |
| spelling | 20230324d1992####m y0grey0103 ba Marketing strategy planning and implementation Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche Homewood, IL Irwin c1992 xxiv, 503 p. fig. 23 cm. Includes index Marketing Management Marketing Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ 658.802 Walker Orville C. 070 Boyd Harper W. 070 Larreche Jean-Claude 070 Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230324 AACR2 INST LIBRARY 20230324 658.802 WAL 000045472 000045472 BK 23 1 |
| spellingShingle | Walker Orville C. Boyd Harper W. Larreche Jean-Claude Marketing strategy planning and implementation Marketing Management Marketing Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing strategy planning and implementation |
| title_auth | Marketing strategy planning and implementation |
| title_full | Marketing strategy planning and implementation Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche |
| title_fullStr | Marketing strategy planning and implementation Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche |
| title_full_unstemmed | Marketing strategy planning and implementation Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche |
| title_short | Marketing strategy |
| title_sub | planning and implementation |
| topic | Marketing Management Marketing Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Marketing Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός |