APA (7th ed.) Citation

Walker Orville C., Boyd Harper W., & Larreche Jean-Claude. (1992). Marketing strategy: Planning and implementation. Irwin.

Chicago Style (17th ed.) Citation

Walker Orville C., Boyd Harper W., and Larreche Jean-Claude. Marketing Strategy: Planning and Implementation. Irwin, 1992.

MLA (8th ed.) Citation

Walker Orville C., et al. Marketing Strategy: Planning and Implementation. Irwin, 1992.

Warning: These citations may not always be 100% accurate.