Marketing management strategies and programs
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
McGraw-Hill
|
| Έκδοση: | 5th ed. |
| Σειρά: | McGraw-Hill Series in Marketing |
MARC
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|---|---|---|---|
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| 005 | 20230323130947.0 | ||
| 010 | |a 0-07-048971-8 | ||
| 100 | |a 20230323d1994####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing management |e strategies and programs |f Joseph P. Guiltinan, Gordon W. Paul | |
| 205 | |a 5th ed. | ||
| 210 | |a New York |c McGraw-Hill |d c1994 | ||
| 215 | |a xvi, 480 p. |c fig., tabl. |d 24 cm. | ||
| 225 | 2 | |a McGraw-Hill Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 1 | |t McGraw-Hill Series in Marketing | |
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Guiltinan |b Joseph P. |4 070 | |
| 701 | 1 | |a Paul |b Gordon W. |4 070 | |
| 709 | |a McGraw-Hill | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20230323 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20230323 |h 658.8 GUL |p 000045423 |q 000045423 |t BK |y 23 |z 1 | ||
| 909 | |a 044618 | ||
| 960 | |a ΜΑΡΤΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240509186050 |
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| author | Guiltinan Joseph P. Paul Gordon W. |
| author_facet | Guiltinan Joseph P. Paul Gordon W. |
| author_role | 070 070 |
| author_sort | Guiltinan Joseph P. |
| author_variant | g j p gjp p g w pgw |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 5th ed. |
| format | Book |
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|
| id | lib2_1/18691 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-07-048971-8 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xvi, 480 p. fig., tabl. 24 cm. |
| publishDate | 1994 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill Series in Marketing |
| spelling | 20230323d1994####m y0grey0103 ba eng Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul 5th ed. New York McGraw-Hill c1994 xvi, 480 p. fig., tabl. 24 cm. McGraw-Hill Series in Marketing Includes bibliographical references and index Marketing Management Marketing Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ 658.8 Guiltinan Joseph P. 070 Paul Gordon W. 070 McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230323 AACR2 INST LIBRARY 20230323 658.8 GUL 000045423 000045423 BK 23 1 |
| spellingShingle | Guiltinan Joseph P. Paul Gordon W. Marketing management strategies and programs Marketing Management Marketing Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management strategies and programs |
| title_auth | Marketing management strategies and programs |
| title_full | Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul |
| title_fullStr | Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul |
| title_full_unstemmed | Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul |
| title_short | Marketing management |
| title_sub | strategies and programs |
| topic | Marketing Management Marketing Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Marketing Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ |