Marketing management strategies and programs
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
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| Edition: | 5th ed. |
| Series: | McGraw-Hill Series in Marketing |
| Physical Description: | xvi, 480 p. fig., tabl. 24 cm. |
|---|---|
| ISBN: | 0-07-048971-8 |