APA (7th ed.) Citation

Sissors Jack Z. & Bumba Lincoln. (1989). Advertising media planning (3rd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Sissors Jack Z. and Bumba Lincoln. Advertising Media Planning. 3rd ed. NTC Business Books, 1989.

MLA (8th ed.) Citation

Sissors Jack Z. and Bumba Lincoln. Advertising Media Planning. 3rd ed. NTC Business Books, 1989.

Warning: These citations may not always be 100% accurate.